Lead the digital transformation in the real estate sector.
The Latin American real estate market has rebounded in recent years, especially in rental housing, and is undergoing an accelerated digital transformation. Transactions are high-value, and the business is based on trust and relationships. Agents and developers must differentiate themselves in an environment where new competitors constantly emerge. On the other hand, the skill set of commercial teams must now include new abilities, such as comprehensive financial advisory.
Main Challenges for Commercial Teams in the Real Estate Sector
Adopting digital technologies (CRM, e-signature, online marketing) to modernize how properties and clients are acquired.
Building a strong personal brand and reputation to gain client trust, especially when starting without recognition.
Dedicating time and budget to continuous training to adapt to new regulations and sales strategies.
Developing leadership and team management skills in a business centered on human relationships.
Implementing a comprehensive marketing strategy (offline and online) and lead generation tools like CRM and professional websites to stand out in a highly competitive market.
Differentiating from other operators by offering a service that goes beyond simple intermediation.
Our Experience in the Real Estate Sector.
We have supported developers and real estate agencies, such as Palermo Propiedades and Baigun Realty, in optimizing their business models (value propositions) and professionalizing their sales teams. We design commercial processes tailored to the sale of residential and commercial projects, implement tracking dashboards, train advisors in negotiation techniques and portfolio management, and support the adoption of CRMs and digital signature platforms. Our human-centric approach aligns with the sector’s relational nature and our vision of leaving a valuable, sustainable footprint in every organization.
Our Clients in the Real Estate Sector
